Alice Cheng

Bio

Yang “Alice” Cheng (Ph.D., MBA) received a Ph.D. degree from the Missouri School of Journalism, which is one of the oldest formal journalism schools in the world. She also graduated with an outstanding academic award from the nationally recognized Crosby MBA program.

She is a tenured associate professor in the Department of Communication and an adjunct professor at the Poole College of Management, NCSU. She has taught many courses such as strategic management, research methods, the introduction of public relations, and crisis communication. She has demonstrated a long-term commitment to research involving global public health, social media and artificial intelligence, and crisis communication. She has published more than 70 journal articles and book chapters. Some of her publications have appeared in top journals such as The New Media & Society, American Behavioral Scientist, Social Science Computer Review, Computers in Human Behavior, Journal of Public Relations Research, Journal of Product & Brand Management, Telematics and Informatics, Mass Communication & Society, International Journal of Communication, Public Relations Review, and Journal of Contingencies and Crisis Management. Recently, Dr. Cheng extensively served as a guest speaker or keynote speaker for international institutions such as MIT, Peking University, Zhejiang U, Xiamen U, U of Technology Sydney, and Nanjing Normal U.

Acting as the Principal Investigator (PI) or senior researcher, her research has been funded by many global prestigious institutions ($1,057,249), such as the National Science Foundation (NSF) ($1 million), Arthur Page Center (USA) ($4,000), North Carolina State University (USA) ($39,249), and the Chinese University of Hong Kong (Hong Kong) ($7,000). Especially, The Arthur Page Johnson Legacy Scholar Grant is awarded to support scholars and professionals making important contributions to knowledge, practice, or public understanding of ethics and responsibility in public communication The funded study that examines mobile CSR activities in crises has been accepted in the 68th Annual Conference of the International Communication Association (2018) and won the Top Faculty Paper Award.