Bill Rand
McLauchlan Distinguished Professor, Business Management
he/him/his
Poole College of Management
Bio
Bill Rand is the McLauchlan Distinguished Professor of Marketing at the Poole College of Management at NC State University. His research focuses on data-driven decision-making and the diffusion of information. To do this he examines the use of computational modeling techniques, such as agent-based modeling, machine learning, network analysis, large language models, and geographic information systems, to help understand and analyze complex systems, such as social media, organizational behavior, and predictive analytics. He has used these methods to help understand the spread of health misinformation online, develop tools for organizations to better distribute health resources, and assessing the impact of climate change discourse.